She’s a mother of three, she is the head designer for Atelier by Mintstudio - and oh, art director and graphic designer for her own studio, Mintstudio.
With an inspiring drive, a deep-felt passion for work and a unique and enviable humor, Cecilie Svanberg is the definition of a modern power woman, who manages to navigate through life calmly and admirably.
What made you start Mintstudio?
A desire to express myself more personally. I had previously worked at design agencies with male only art directors, during a time where all graphic design were done i black, white and silver. I needed colors and texturality to be a bigger part of the graphic expression. I also wanted to be a part of the entire design process and have a direct contact with the customer, which I believe is key in understanding your customer and their needs. In general empathy is a very important aspect of how I work.
What draws you to working creatively?
That by using colors, shapes and typography I am able to create different universes and make order and structure. For the very same reason, I established Atelier by Mintstudio a year ago - here I sell my own limited edition prints. Each collection celebrates an artist, and the new collection is inspired by the French, modernistic artist, Valentine Schlegel. She made everyday objects into sculptures, which although primitive looking had a very sophisticated expression. All prints are made from original paintings with watercolors, gouache, acrylic paint and ink. The paintings is then hand cut and made into a new motif.
How do you remain passionate on a daily basis?
By working with passionate and empathetic people.
When met by resistance, how do you overcome the challenges?
Breathes (very) deeply and counts to one hundred. And then I never give up, I keep going until I succeed.
What/who inspires you the most?
Love, life in general and my children which are all very creative.
In your opinion, is there a lack of certain values within your industry?
Empathy and more female voices.
Which values are you appreciative of within your industry?
I really appreciate how working with aesthetics and making beautiful things is a way to help people better communicate their brands, thereby creating value for them. I also love the collaborativeness in this industry. Being able to bounce off from ideas flowing between clients, colleagues and friends. That is very inspirational to me.
How do you manage to balance work and personal life?
I gave birth to my first born while I was studying. It has made me very effective, as I have never worked without having children. I prioritize working hard when working, no long lunches or coffee chats. This means that I can pick up children early and spend time with them during the evening, not having to open my computer. In general I love being at home.
What will you value the most in 2018?
Love and freedom.